After dedicating strong, continued investment into research and development, the Parisian company turned to international markets, and is now present in 25 countries (boasting, notably, 25 boutiques in China).
“Having complete autonomy allows us to acquire mastery of our field, to shape fashions, to create our own concepts,” explains Olivier Sarfati, J WELL founder.
“Our brand’s reputation greatly benefits our franchised boutiques.” Future franchisees will have no entry fee to pay, and are guaranteed to realise margins that exceed market averages.
“The philosophy for all our boutiques is really quite simple: ‘the customer is always right’. Our primary objective is for the customer to be satisfied with the service we provide.”
For support, two mentors assist our franchisees, and a private Facebook account allows discussion and feedback amongst storeowners.
(Extract from Le Parisien, 13/03/2017)